Filed under: Blu-ray, Media PCs, Other hardware, Tuners, Sony, OTA, Advertising

Sony's been pretty big on its HDNA marketing scheme. Even at last year's CEDIA the message was everywhere, asserting that its home theater gear shared some sort of double-helix bond with the root of all high-definition. Now, the outfit is pulling its HD-equipped VAIO machines under the same marketing umbrella in an attempt to convince prospective buyers that these systems are "born out of" other high-def products. In particular, Sony will push the HD OTA tuning and BD playback abilities in its all-in-one PCs and Blu-ray-equipped laptops, though we don't expect any new rigs to emerge as part of the deal. Sure, this is little more than a trivial way to tack "HD" onto yet another product, but we can't harsh too much on anything that gets high-def into the mainstream.

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